Week 2 - Advertising

 

Designer 

Matthew Williams

Designer who design what he wants to wear , Matthew Williams .  One of the big names of luxury street wear and founder of 1017 Alyx 9SM and now creative director at Givenchy . His star shining while working as creative director for Lady Gaga and Kanye West and then he work with Virgil Abloh  and Kim jones  .  

 

sheer bodice dress,
 by Givenchy designer Matthew Williams

Born in Chicago, Williams grew up in Pismo Beach, in the midst of California skate culture. His first gig in fashion was a summer internship with a soccer coach who owned a clothing brand, but Williams never pursued formal design training. (Amini , H 2021 ) *

The clothing presented will also be an evolution: more svelte and sexy — or “feminine and sophisticated,” as Mr. Williams said — with less of a tough New Yorker girl vibe and more of a new-to-him Parisian chic. (Testa, J. (2022) )**

 

Advert design and image in advertising

The potential customers can be  interested first side the colours not only gets attention also  makes  easy the remember colour of the brand and makes good contrast dor the lines . Comic seen film boxes and the well quality photos got harmonised opposites that make advert more interesting. The information about brand even the material they use given the potential customers. The important line got more attention here as being big size letters “FILMS” so this makes the elimination between costumers and the people just see and pass.

Using text and image in advertising

Using Text and image in advert makes easy to remember. person to person memorizing methods show differences some people have strength to remember shapes images so picture is useful and something potential costumer see more easier than reading if there is no time. images Gets more attention feels like a proof for exentines to the potential costumers and images can be interesting for some people depend on the subject inside of the image can be everything. 

Text gives more detail information and makes easier to the understand the concept and advert and makes elimination between people who interested and who is not interested.  Text explain everything so feels more safe to trust the company .   

What is a Tagline?

Tagline is like  slogan of company so should be easy to remember phrereses  or rhyming sentences .

A tagline is a type of advertising catchphrase that reflects a company's marketing strategy. They are usually short and memorable phrases that represent a business's brand or values. Taglines are a type of slogan that remains consistent for a long period. A company can create a new slogan for each marketing campaign, but a tagline will probably stay the same for years or decades. ***

"Life is short. Take the pictures."

What is a Logo?

Logo is basically signature of the company or brand .

A Logo is symbol with a combination of text and images that helps a user or customer identify brands and differentiate between companies. logos are part of our history for many decades. 

Since the stone age when the first man-made tool for the first time, he needs recognition. To recognize who made that particular tool and where. ****

The message in advertising

An advertising message is an underlying idea or point that an advertiser wishes to convey to its target audience. Its purpose is to persuade individuals to take the desired action like making a purchase, signing up for a service, making a reservation, booking a hotel, etc.

An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through an advertising campaign with the target customers to persuade them to perform the desired action.*****

Method of getting your attention in advertising

An advert supposed to be get attention whole potential costumers even who does not need the product . Some subconscious techniches can be used for example color blue feels to people chill , calm energy . These kinds of tricks can be effective.

Marketers use these techniques to attract audience attention:

• 1.       Rule of thirds and the golden ratio
• 2.       Color psychology
• 3.       Testimonials
• 4.       Placement and typography
• 5.       Visual path
• 6.       Association
• 7.       Emotion
• 8.       Demographic positioning
• 9.       Symbolism
• 10.   Personification
• 11.   Realism ******

Reaching a Target Audience in advertising

 Thanks to technology reaching a target audience gets easy, google and other social media platforms helps to reach specific costumers especially whose has higher potential to interest if connect your product and avert with correct keywords.

1. Have a concrete plan to identify and reach your target audience.

2. Create benchmarks to evaluate your marketing strategy.

3. Clarify your message to pinpoint your target audience.

4. Bring in an outsider to identify your target customer.

5. Consider strategic partnerships to reach your target audience.

6. Have a realistic timeline for reaching your target customers.

7. Focus on relationships with your target customers. *******

REFERENCES :

* Amini, H. (2021) Who is Matthew Williams? get to know the new creative director of Givenchy – 1017 alyx 9SM, L’Officiel USA. Available at: https://www.lofficielusa.com/fashion/matthew-williams-givenchy-alyx-lady-gaga-kanye-west (Accessed: 13 October 2023).

** Testa, J. (2022) Givenchy on the line, The New York Times. Available at: https://www.nytimes.com/2022/10/01/style/will-you-give-matthew-m-williams-a-chance.html (Accessed: 13 October 2023).

*** (No date a) Taglines: Definition, examples and tips | indeed.com. Available at: https://www.indeed.com/career-advice/career-development/taglines (Accessed: 17 October 2023).

**** Sharma, K. (2023) What is a logo? : Explained meaning and history, Medium. Available at: https://medium.com/makersdesign/what-is-a-logo-6facd73e5b86 (Accessed: 17 October 2023).

***** Bhasin, H. (2023) Advertising message - definition, meaning, importance and components, Marketing91. Available at: https://www.marketing91.com/advertising-message/ (Accessed: 17 October 2023).

****** (No date a) 11 advertising techniques to attract audience attention - G2. Available at: https://www.g2.com/articles/advertising-techniques (Accessed: 17 October 2023).

******* Connecting to your target customers (no date) Business News Daily. Available at: https://www.businessnewsdaily.com/8714-know-target-customer.html (Accessed: 17 October 2023).