Demographics of the Leicester
Leicester Keyworkers
Key workers are essential employees in public and private
sectors especially while in Covid pandemic government arrange special accommodations
or opportunities to them and their families.
Key workers are considered employees from different sectors for example health ,
education , security , food ,transportation … Which important element of the public services
during Covid and still .
Leicester has %31.5 of the keyworker workforce in 2020 .
According PwC site(2019) Leicester performed above the UK average
as well .
Demographics of the Leicester
Leicester population got increase over years since 2011 to 2021 . Especially age gap of the actively working class and this is my main target audience whose has a stable economic status and working in jobs to serve the people of the city.(McSweeney, 2020)
Growing families with the dependent children increased as well when we compare with the last decade. This mean my building can serve the purpose affordable sustainable living for the families in now and the future as it will be needed because there increasing every year in Leicester. (McSweeney, 2020)
My main target audience which is employees of Leicester increases when compared rest of the east midlands so depending on this fact Leicester start being attraction for potential job opportunities.
It was rose from 49.4% to 50.4 % in Leicester while others cities fell from 56.1% to 55.1% .(McSweeney, 2020)
Separate from the economically active people in Leicester the people who are unemployed with families can take advantage of the affordable accommodation project of mine also because their rates increased too as well .However main target audience of my project is still the key workers so the affordability of the construction for them can be coved by the government (www.gov.uk, n.d.) and it can be lowest price in the market.
Fisher, C. (n.d.). Who are the key workers? [online] features.naht.org.uk. Available at: https://features.naht.org.uk/keyworkers/index.html.
McSweeney, R. (2020). Coronavirus and key workers in the UK - Office for National Statistics. [online] www.ons.gov.uk. Available at: https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/articles/coronavirusandkeyworkersintheuk/2020-05-15.
PricewaterhouseCoopers (n.d.). Leicester remains in UK’s top-performing cities for the third year in a row. [online] PwC. Available at: https://www.pwc.co.uk/press-room/press-releases/regions/midlands/leicester-remains-in-uks-top-performing-cities-for-the-third-yea.html.
www.gov.uk. (n.d.). EIM21735 - Particular benefits: housing for key workers - overview: eligibility - HMRC internal manual - GOV.UK. [online] Available at: https://www.gov.uk/hmrc-internal-manuals/employment-income-manual/eim21735#:~:text=Key%20Worker%20Living.
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